- Screaming Frog
- Sitebulb
- Ahrefs
- SEMrush
- Google Search Console
- DataForSEO
- Schema / JSON-LD
- GA4
- GTM
- Adobe Analytics
- Looker Studio
- BigQuery
- SQL
- Python
- LangGraph
- Google ADK
Open to senior SEO & AI search roles · Sydney
Senior SEO & AI search specialist. I build the tools too.
10+ years in search across AKQA, R/GA and independent client work. Technical SEO, GEO/AEO and content strategy, backed by the Python, BigQuery and AI-agent skills to automate the heavy lifting.
WHAT I WORK ONIllustrative
Google organic rankingsTechnical SEO, content and rank tracking in BigQuery
AI answer citationsBrand visibility in ChatGPT, Gemini, Perplexity
AutomationAI agents for research, briefs and audits
Brands I've worked on, via AKQA & R/GA
- KFC
- Toyota
- HESTA
- Fonterra
Experience
Agency, consultancy and in-the-weeds technical work, from eCommerce SEO in 2014 to AI search today.
AI Search Specialist · Independent
Clients: First 5 Minutes, Angry Chair, Turnkey Furniture- Own the technical analytics infrastructure and organic search strategy for a portfolio of SMBs, from audits and schema to keyword strategy.
- Built AI automation for keyword research, content-gap analysis, briefs and SERP monitoring, plus a DataForSEO + BigQuery rank tracker and an AEO monitor for ChatGPT, Gemini and Perplexity.
- Drove most managed clients to page 1 for primary commercial keywords; centralised Looker Studio reporting cut manual reporting time by 40%.
Data Marketing Consultant · AKQA
Clients: KFC, HESTA, Fonterra- Analytics implementations across GA4, GTM and Adobe, and BigQuery journey analysis that informed landing-page and CRO work.
- Designed and analysed A/B and multivariate tests; presented insights to senior client stakeholders and mentored junior analysts.
SEO Analyst · R/GA
Clients: Toyota- Organic performance analysis and structured-data, internal-linking and on-page recommendations across Toyota's web properties.
SEO Specialist (part-time) · A.P. Web Solutions
Clients: First 5 Minutes, Angry Chair, Turnkey Furniture- Technical SEO, schema, keyword strategy and content audits across a portfolio of SMB clients.
Organic Search Specialist · CueForGood
Clients: Petdoors.com, CLNWash.com, Thechaingang.com- Owned organic search end to end for eCommerce clients, from technical audits to reporting tied to revenue.
Skills, education & awards
- Master of Technology, ERP Systems & Business AnalyticsFederation University Australia
- Bachelor of Business AdministrationKalinga University
- Supervised Machine Learning: Regression & ClassificationDeepLearning.AI
- Deep Agents with LangGraphLangChain Academy
- Amplitude Practitioner: AcquisitionAmplitude
- APAC Search Awards 2022: Best Small SEO AgencyWinner
- APAC Search Awards 2022: Best Low-Budget CampaignWinner
The lab
I don't just use SEO tools. I build them.
Custom tooling means faster research, cheaper reporting and data the team owns, not data rented from a SaaS dashboard.
Rank tracker
A proprietary rank-tracking system with full history, replacing third-party subscriptions.
AEO monitor
Tracks brand citations and sentiment across AI assistants, to show where a brand shows up.
AI research agents
Automated keyword research, content-gap analysis and briefs that scale optimisation work.
Selected work
[+X%]organic traffic in [TIMEFRAME]
First 5 Minutes
[One-line problem, what you did, and the outcome.]
Read the case study: First 5 MinutesPage 1for [PRIMARY COMMERCIAL KEYWORDS]
40%less time spent on manual reporting
Centralised SEO reporting
One Looker Studio reporting layer across client accounts, replacing hours of spreadsheet work.
Read the case study: Centralised SEO reporting
About
Hi, I'm Aayush.
I've spent 10+ years in search: eCommerce SEO in Chandigarh, measurement and experimentation at AKQA and R/GA in Melbourne, and since 2024 independent AI search and SEO work from Sydney.
I'm looking for a senior SEO or AI search role where I can own strategy, get hands-on with the technical work and build the automation that makes a team faster. Based in Sydney, Australian Permanent Resident.
Also available
Freelance projects
I also take on a small number of freelance AI search and SEO projects.
AI search optimisation (GEO/AEO)
Find out where your brand is cited in ChatGPT, Gemini, Perplexity and Google AI Overviews, then fix the content and signals behind the gaps.
Technical SEO audits
Crawl, indexation, architecture, Core Web Vitals, schema and AI-crawler access, with a roadmap ranked by impact and effort.
SEO & content strategy
Keyword research mapped to intent, content gaps against competitors, and page-by-page briefs.
Hiring for SEO or AI search? Let's talk.
Grab my CV, email me or send a message. I reply within one business day.
Download CVHave a project instead? I take on freelance work too.